An Alpine A290 joins Brakson's fleet of electric vehicles

Electric vehicles at the service of our employees

At Brakson, we don't just promote electric mobility: we want everyone to be able to experience it. With this in mind, we provide a fleet of electric vehicles for all our employees, which has recently been enhanced with a particularly exciting new addition: an Alpine A290.

A French-made sports car joins our ranks

This sleek blue Alpine, a limited edition of 1,955 units, does not go unnoticed. With its 220 horsepower and assertive character, it joins the Tesla Model 3 and BYD Seal already available to all teams. This choice reflects the clear vision of Yoann Nussbaumer, founder and CEO of the group: "I wanted us to enjoy this vehicle, to (re)ignite our passion for cars in our business. And I also think it's time to be a little chauvinistic and proud to drive this great car made in France."

Experimenting to better convince

This provision is along-term initiative. For several years now, Brakson has been allowing its employees to get behind the wheel of electric vehicles, previously with a Renault Megane and a Kia e-Niro. The objective is simple but essential: to allow everyone to discover what electric driving is really like, how it feels, how practical it is on a daily basis, and so on. Because to effectively promote electric mobility, you have to experience it for yourself. The reservation process is simple, affordable (€1 per day), and accessible to all employees of the group, regardless of their position.

A fleet that combines performance and diversity

With these three vehicles, each with their own distinct characteristics — the versatility of the BYD Seal, the efficiency of the Tesla Model 3, and now the sporty temperament of the Alpine A290 — our teams can discover different facets of electric driving. It's a great way to combine a passion for cars with a commitment to more sustainable mobility.